diff --git a/.gitignore b/.gitignore
index 10c0884..779e95a 100644
--- a/.gitignore
+++ b/.gitignore
@@ -31,6 +31,3 @@ gc_index_relay-*.tar
 
 # Secrets -- copy from .env.example and fill in values
 .env
-
-# Release artifacts -- regenerate these per-release
-/rel/
diff --git a/rel/overlays/bin/migrate b/rel/overlays/bin/migrate
new file mode 100755
index 0000000..e37324b
--- /dev/null
+++ b/rel/overlays/bin/migrate
@@ -0,0 +1,5 @@
+#!/bin/sh
+set -eu
+
+cd -P -- "$(dirname -- "$0")"
+exec ./gc_index_relay eval GcIndexRelay.Release.migrate
diff --git a/rel/overlays/bin/migrate.bat b/rel/overlays/bin/migrate.bat
new file mode 100755
index 0000000..0af091d
--- /dev/null
+++ b/rel/overlays/bin/migrate.bat
@@ -0,0 +1 @@
+call "%~dp0\gc_index_relay" eval GcIndexRelay.Release.migrate
diff --git a/rel/overlays/bin/server b/rel/overlays/bin/server
new file mode 100755
index 0000000..2021760
--- /dev/null
+++ b/rel/overlays/bin/server
@@ -0,0 +1,10 @@
+#!/bin/sh
+set -eu
+
+cd -P -- "$(dirname -- "$0")"
+
+# Run migrations before starting the server
+./gc_index_relay eval "GcIndexRelay.Release.migrate"
+
+# Start the server
+PHX_SERVER=true exec ./gc_index_relay start
diff --git a/rel/overlays/bin/server.bat b/rel/overlays/bin/server.bat
new file mode 100755
index 0000000..0fc4d13
--- /dev/null
+++ b/rel/overlays/bin/server.bat
@@ -0,0 +1,2 @@
+set PHX_SERVER=true
+call "%~dp0\gc_index_relay" start